<span style="font-weight: 400;">Any businesses that communicate with their customers directly, particularly through automated messages, need to be careful of how they present themselves. One of the most important issues is complying with regulations that govern how businesses and other organizations, such as political groups or charities, can communicate with the public and handle their data. Organizations that don’t pay attention to these rules can end up facing serious consequences, such as significant fines. This is also an area of great change, where regulations are being updated and reassessed as technology and public attitudes evolve.</span>