The Egyptian Ministry of Supply and Internal Trade (MOSIT), in collaboration with the Ministry of Health and Population (MOHP), the National Nutrition Institute (NNI), and with support from the United Nations World Food Programme (WFP), has officially launched the National Flour Fortification Programme. This initiative aims to address iron deficiency anaemia by enriching subsidized wheat flour, used for baking traditional ‘Baladi’ bread, with essential micronutrients, specifically iron and folic acid.