Private equity fund General Atlantic has invested USD 100 million in Amagi, valuing the media technology platform at USD 1.4 billion. The infusion in the Bengaluru-based company includes USD 80 million in primary issuance, a statement said, adding this will be primarily deployed for growth purposes. The company had last raised capital in March 2022 at a valuation of USD 1 billion from a clutch of investors including Accel, Norwest Venture Partners and Avataar Ventures. In the past, it has also raised capital from Premji Invest and Nadathur Holdings.