With the live music industry on the cusp of a monumental transformation, William Morris Endeavor (WME) is eyeing India as the next pivotal market for international concert tours and emerging talent. Kirk Sommer, the Global Co-Head of Music at WME, anticipates India’s swift ascent as a key player, destined to become one of the largest experiential markets worldwide, offering vast audiences for international acts and a global stage for Indian artists ascending to superstardom.
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