In a landmark initiative, Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, in association with the India Today Group, proudly flags off the Mahindra Rise ”Drivers of Change” initiative. In line with the theme of ‘Viksit Bharat’ for Republic Day 2024. This initiative aims to put a spotlight on women as the driving force in India’s progression towards an advanced and inclusive society, celebrating their role as the embodiment of ‘Naari Shakti’, in steering the nation’s journey. The initiative honours the contributions of women from various fields who have played a pivotal role in India’s progress and development. These extraordinary women have been selected based on their alignment with the core pillars of Mahindra’s Rise philosophy – Rise for a more equal world, Rise to be future-ready, and Rise to create value, with a commitment of driving positive change. These women have not only been challenging the barriers but have also made a difference in society by empowering others in the process. These women are from diverse fields such as Defence, Sports, Music, Police Force, Social and environmental activists amongst others.
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