Union Minister of Information and Broadcasting Anurag Thakur on Wednesday announced a partnership between the Ministry of Information and Broadcasting and Amazon India in the field of media, entertainment and public awareness.Speaking at the launch of the partnership Anurag Thakur said, "India being an ancient civilization offers millions of stories which are yet to be told. The gamut of stories transcends time and covers a vast domain from spirituality to software, traditions to trends, folklore to festivals and from rural India to rising India. Recently Indian content has experienced success at the international fora, and Indian actors have achieved high popularity among the foreign audience."The Minister delved into the steps taken by the Ministry to create a conducive atmosphere for the entertainment industry in India and said, "The Government recognises the strengths as well as the opportunities of the Indian entertainment industry, especially new platforms such as OTTs. The Ministry has recognised audio-visual services as a Champion Services Sector and recently brought out the self-regulatory framework of OTT content regulation."Speaking about the partnership with Amazon, Thakur stated that the partnership with Amazon India is unique on a number of counts and the Letter of Engagement spans various aspects of the creative industry. "The partnership would help strengthen industry-academia linkages through provisions for scholarships, internships, masterclasses, and other opportunities for students at the Film and Television Institute of India and Satyajit Ray Film and Television Institute of India. The initiative would help to reduce the period of struggle for talented artists coming out of prestigious film institutes in India," he said.
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