In a strategic initiative to transition from a Business-to-Consumer (B2C) to a Business-to-Business (B2B) approach in tribal marketing, the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has entered into a pivotal partnership with the National Institute of Fashion Technology (NIFT) and Himachal Pradesh Horticulture Produce Marketing and Processing Corporation Ltd (HPMC). This collaboration aims to enhance market opportunities for tribal products by fostering product innovation, design excellence, and technological advancements in horticulture processing.
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