The Brand Kashmir of the Make In India campaign has spread so far that one should not be surprised to find anything, from as small as a bottle of Lavender essential oil to Kashmiri carpets, in any corner of the world. Earlier the edibles from the Valley were limited to fruits and dry fruits, mainly for the Gulf export. But today you will find the smallest shops in Germany and other European states stocking up on dried apricots, rose oil, herbs, etc from Kashmir.